=== Yoast SEO - Advanced SEO with real-time guidance and built-in AI ===
Contributors: yoast, joostdevalk, tdevalk
Donate link: https://yoa.st/1up
License: GPLv3
License URI: http://www.gnu.org/licenses/gpl.html
Tags: SEO, XML sitemap, Content analysis, Readability, Schema
Tested up to: 7.0
Stable tag: 28.2
Requires PHP: 7.4

Real-time SEO guidance, schema, and AI built in. Help search engines and AI systems understand your content. All AI tools included, no hidden fees.

== Description ==

## Yoast SEO: the #1 WordPress SEO plugin

Since 2008, Yoast SEO has helped site owners get their content found. More than 10 million websites now run it, from small local businesses to some of the most visited sites on the web.

Our mission is SEO for everyone. You should not need a specialist, a big budget, or a technical background to give your content a fair chance of being discovered.

Yoast SEO gives you everything you need to manage your on-site SEO. The [Yoast SEO Premium](https://yoa.st/1v8) plugin and its extensions unlock more advanced and AI-powered tools.

---

### Ready for search, and ready for AI
People no longer only type queries into Google. They ask AI assistants, and those answers are built from content the AI has crawled, understood, and trusted. Yoast SEO helps you prepare for both.

- **Schema.org structured data**, so search engines and AI systems can understand what your content is actually about. Premium outputs significantly more schema types, including the E-E-A-T signals (experience, expertise, authoritativeness, and trustworthiness) that help AI systems understand who you are.
- **Schema aggregation for NLWeb** (Premium), which combines your site's structured data into a single, deduplicated graph, so AI agents get a complete picture of your content in one request. Turn it on with a single toggle.
- **LLMs.txt management**, to guide how large language models interact with your content, including manual control over which pages are included.
- **Bot blocker** (Premium), to control which AI crawlers can use your content for training, including GPTBot, CCBot, and Google-Extended.
- **Abilities API**, so AI tools, dashboards, and automated workflows can read your SEO, readability, and inclusive language scores directly.

Algorithm changes have been arriving for over 15 years, and Yoast has tracked every one of them. Keeping the plugin updated means you benefit from ongoing technical improvements, schema updates, and AI advancements automatically, all guided by our signature traffic light approach.

---

### Real-time guidance while you write

SEO is one of the most consistent and cost-effective sources of website traffic, though it can be complex. Whether you are just starting out or you have done this for years, Yoast SEO tells you what to fix before you publish, not after.

Red, orange, green. That is the whole idea. You get in-depth content and readability analysis that helps you create content designed to perform well in search, without needing to learn a new discipline first.

---

### Quick and easy setup

Setting up Yoast SEO is quick and straightforward. No technical background required.

Our step-by-step configuration wizard walks you through the essentials, so Yoast SEO can generate accurate structured data that helps search engines understand your site.

Switching from another SEO plugin? Migration is seamless. You can import your existing SEO data and settings safely with our built-in import and export tools.

---

### AI tools built into your workflow

Yoast's AI tools come with Yoast SEO Premium, and they sit inside the editor you already use. There is no separate AI subscription, no extra login, and no credit top-up to buy. Every suggestion waits for your approval before anything saves.

- **[Yoast AI Generate](https://yoa.st/51c)**: creates five SEO-friendly titles and meta descriptions instantly, with one-click regeneration for more options.
- **Yoast AI Optimize**: suggests improvements to keyphrase placement, including introduction, distribution, and density, with the option to apply or dismiss each edit.
- **Yoast AI Summarize**: generates a quick summary of your post to place anywhere in the block editor, so readers grasp the value fast.
- **Yoast AI Content Planner** (Premium): suggests five site-specific post ideas and builds a structured starter draft the moment you open a new post. Ideas are grounded in your own site, not generic topics, so your team never begins from a blank page.
- **Bulk editor with AI drafts**: review and fix titles, meta descriptions, and focus keyphrases across your whole site from one workspace, with search and status filters and a dedicated view per content type. The bulk editor is free. With Premium, select what needs work and AI drafts the metadata, including social sharing titles and descriptions, for you to approve.
- **All AI tools included**: no extra accounts, no separate credit purchase, no hidden costs.

---

### Content analysis and optimization

- **SEO analysis** to guide your keyword targeting, with up to 5 keyphrases in Premium and support for 20+ languages.
- **Readability analysis** for clear, engaging, user-friendly writing.
- **Inclusive language analysis**, so your content is more considerate and accessible.
- **SERP previews** for both desktop and mobile results.
- **HowTo and FAQ blocks** with built-in schema support.
- **Breadcrumbs block** for improved navigation.
- **Semrush integration** for keyword research directly inside Yoast SEO.
- **Wincher integration** to track keyword performance from your dashboard.
- **Elementor integration** for optimization inside your favorite builder.

---

### Technical SEO, handled for you

Yoast SEO takes care of much of your site's technical SEO automatically, which frees you to focus on your content.

- **Automated meta tag optimization** right out of the box.
- **Canonical URLs** to prevent duplicate content issues.
- **Advanced XML sitemaps** for clear site indexing.
- **Deep Schema.org integration** to improve how search engines and AI systems understand your site.
- **Complete breadcrumb control** for visitors and crawlers.
- **Performance improvements** that help reduce load times.
- **Crawl settings** to manage how bots access your site and reduce unnecessary server load.

Every update delivers ongoing technical SEO enhancements automatically.

---

### Keep your website in perfect shape

Whether you are a creator, a business owner, or a developer, Yoast SEO helps you maintain your site's SEO health:

- **Cornerstone content tools** to organize and prioritize your key pages.
- **Front-end SEO inspector** to view and edit titles, descriptions, and schema live.
- **SEO roles** to delegate plugin access securely across your team.
- **Regular 2-week update cycle**, so you stay compatible with the latest SEO standards and search engine changes.

---

### Powerful integrations

Yoast SEO works seamlessly with popular WordPress tools:

- **[Google Site Kit](https://en-gb.wordpress.org/plugins/google-site-kit/):** access insights from Search Console, Analytics, and PageSpeed inside WordPress.
- **[Advanced Custom Fields (ACF)](https://wordpress.org/plugins/advanced-custom-fields/):** combine with [ACF Content Analysis for Yoast SEO](https://wordpress.org/plugins/acf-content-analysis-for-yoast-seo/) for advanced field optimization.
- **[Elementor](https://wordpress.org/plugins/elementor/):** use full Yoast SEO functionality inside Elementor's editor.
- **[Algolia](https://wordpress.org/plugins/wp-search-with-algolia/):** improve internal search accuracy and performance.
- **[Semrush](https://www.semrush.com/):** discover and optimize for high-value keywords.
- **[Wincher](https://wincher.com/):** track keyword positions and trends in Google Search.
- **[Jetpack](https://wordpress.org/plugins/jetpack/):** manage SEO and social previews in one place.
- **[Easy Digital Downloads (EDD)](https://en-gb.wordpress.org/plugins/easy-digital-downloads/):** improve digital product visibility with integrated schema.
- **[Mastodon](https://mastodon.social/):** verify your website on Mastodon with Yoast SEO Premium.
- **[WooCommerce](https://en-gb.wordpress.org/plugins/woocommerce/):** optimize ecommerce SEO with the dedicated WooCommerce extension.

---

## Yoast SEO Premium: AI-powered SEO for WordPress

[Yoast SEO Premium](https://yoa.st/1v8) builds on everything above with advanced automation, AI tools, and professional support. It helps you optimize efficiently for both traditional search and AI-driven discovery.

**What it helps you tackle:**

- Keeping pace with algorithm changes and AI search.
- Reaching the right audience.
- Automating redirects, crawl controls, and internal linking.
- Finding orphaned content and improving your site structure.
- Getting expert help when you need it.

**Premium highlights:**

- **AI-generated titles and meta descriptions**, page by page or in bulk.
- **AI Content Planner**, so you never open a blank page.
- **Smart internal linking suggestions** to strengthen your site structure.
- **Social previews** for Facebook and X.
- **Redirect manager** with bulk tools, CSV import and export, and automatic prompts when you move or delete content.
- **Bot blocker** for AI crawlers, including GPTBot, CCBot, and Google-Extended.
- **Schema aggregation for NLWeb**, plus significantly more schema types than free.
- **IndexNow** integration, so search engines hear about your updates the moment you publish.
- **Front-end SEO inspector** for real-time editing.
- **SEO workouts** for orphaned and cornerstone content.
- **Task list**, unlocked in full, showing what to work on next with priority levels and time estimates.
- **[Google Docs add-on](https://yoa.st/52u)**, so writers can run the full Yoast analysis before content ever reaches WordPress. One seat included.
- **24/7 premium support** from SEO specialists.

**Included at no extra cost:**

- [Yoast Local SEO](https://yoa.st/1uu): help nearby customers find you, with local schema, a store locator, and opening hours management.
- [Yoast Video SEO](https://yoa.st/1uw): help Google understand your videos, with video sitemaps and schema.
- [Yoast News SEO](https://yoa.st/1uv): help your news content get discovered in Google News and Top Stories.

---

## Yoast WooCommerce SEO: advanced SEO for online stores

Yoast WooCommerce SEO builds on Yoast SEO Premium with ecommerce-specific tools for your store's visibility.

**Key ecommerce features:**

- **WooCommerce-specific XML sitemap** that excludes non-shopping content.
- **Product structured data** for rich results, including price, reviews, and availability.
- **Canonical URL management** to prevent duplicates.
- **Ecommerce-focused content analysis** for GTINs, SKUs, and short descriptions.
- **AI Generate for ecommerce**: optimized titles and meta descriptions for product and category pages, at page level or drafted in bulk for products and categories.

**What that gets you:**

- Better product visibility through automated structured data.
- More efficient crawling for large catalogs.
- Time saved through metadata templates and automation.
- Metadata across your whole catalog without editing rows one at a time.

Built for WooCommerce, trusted by thousands of online stores worldwide.

---

## For developers

Yoast SEO is built with developers in mind. With modern APIs, hooks, and a unified indexables system, you can extend or integrate SEO functionality across custom themes, plugins, or headless setups.

### REST API
Retrieve SEO metadata for any post or URL, including meta tags, Open Graph, Twitter Cards, and Schema.org data. [Learn more about the REST API](https://yoa.st/53l).

### Surfaces API
Access SEO data directly in code via `YoastSEO()->meta->for_current_page()`. Supports titles, descriptions, canonicals, and schema. [Read the Surfaces API documentation](https://yoa.st/53m).

### Metadata API
Use the [Metadata API](https://yoa.st/53n) to filter, override, or extend meta tags with WordPress hooks such as `wpseo_title`, `wpseo_metadesc`, and `wpseo_canonical`.

### Schema API
The [Schema API](https://yoa.st/53o) lets you modify or extend Schema.org graph pieces, including Article, Organization, Person, Breadcrumb, and WebPage entities.

### Abilities API integration
Let AI tools, dashboards, and automated workflows read Yoast SEO data programmatically, including SEO, readability, and inclusive language scores for recent posts.

### Block editor compatibility
Yoast SEO integrates directly with the WordPress block editor. It outputs schema for HowTo and FAQ blocks by default, and you can extend schema for custom blocks.

### Indexables
At the core of Yoast SEO lies the [indexables system](https://yoa.st/53q), unifying all SEO data for faster queries and consistent metadata across outputs.

---

## Ongoing support and education

Yoast is powered by expert developers, testers, and SEO specialists who keep improving the plugin. We are committed to helping you grow your SEO skills:

- [Yoast SEO Academy](https://yoa.st/3ri): free and premium SEO courses, included in all paid plans.
- [Yoast SEO blog](https://yoast.com/seo-blog/), newsletter, and webinars.
- [Yoast SEO Update podcast](https://yoa.st/53i) for the latest SEO insights.
- [Bug reports on GitHub](https://github.com/Yoast/wordpress-seo), for issue tracking rather than support.

Yoast SEO: built to make search optimization accessible, reliable, and ready for the future of AI search.

== Installation ==
Starting with Yoast SEO consists of just two steps: installing and setting up the plugin. Yoast SEO is designed to work with your site's specific needs, so do not forget to go through the Yoast SEO first-time configuration as explained in the 'after activation' step. For the most up-to-date guidance on how to install Yoast SEO products, [please visit our help center](https://yoast.com/help/yoast-installation-manuals/#h-yoast-seo-and-yoast-seo-premium-for-wordpress).

== Frequently Asked Questions ==

= Is Yoast SEO ready for AI search? =

Yes. Yoast SEO helps you prepare for discovery in AI-driven search as well as traditional search results. Schema.org structured data helps AI systems understand what your content is about, schema aggregation gives AI agents a complete picture of your site in one request, LLMs.txt management lets you guide how large language models interact with your content, and the bot blocker in Premium lets you control which AI crawlers can use your content for training. Nobody can guarantee that an AI assistant will mention your site, however you can make sure it understands your content correctly.

= How do the XML sitemaps in the Yoast SEO plugin work? =

Having an XML sitemap can be beneficial for SEO, as Google can retrieve essential pages of a website very fast, even if the internal linking of a site is not flawless.
The sitemap index and individual sitemaps are updated automatically as you add or remove content, and will include the post types you want search engines to index. Post types marked as noindex will not appear in the sitemap. [Learn more about XML sitemaps](https://yoa.st/3qt).


= How do I implement Yoast SEO breadcrumbs? =

The steps below are a temporary solution, as manual edits made to theme files may be overwritten with future theme updates. Please contact the theme developer for a permanent solution. We have written an article about the [importance of breadcrumbs for SEO](https://yoa.st/3qv).

To implement the [breadcrumbs](https://yoa.st/3qw) function in Yoast SEO, you will have to edit your theme. We recommend that a backup is taken prior to any editing of the theme files. Your host provider can help you take a backup.
Copy the following code into your theme where you want the breadcrumbs to be. If you are not sure, you will need to experiment with placement:

<code>
<?php
if ( function_exists( 'yoast_breadcrumb' ) ) {
    yoast_breadcrumb( '<p id="breadcrumbs">','</p>' );
}
?>
</code>

Common places to put your breadcrumbs are inside your `single.php` or `page.php` file, just above the page's title. Another option that is easy in some themes is pasting the code at the very end of `header.php`.

In most non-WooTheme themes, this code snippet should not be added to your `functions.php` file.
Alternatively, you can manually add the breadcrumb shortcode to individual posts or pages: `[wpseo_breadcrumb]`

If you need more details or a step-by-step guide, read our [implementation guide for Yoast SEO breadcrumbs](https://yoa.st/3qx).

= How do I noindex URLs? =

Yoast SEO provides multiple options for setting a URL or group of URLs to noindex. [Read more about how to do this in this guide](https://yoa.st/3qy/).

= Google shows the wrong description, how do I fix this? =

If you have crafted nice meta descriptions for your blog posts, nothing is more annoying than Google showing a completely different description in the search result snippet.

Possible causes include:
1. the wrong description in your code
2. an outdated Google cache
3. search term manipulation
4. Google ignoring the meta description

You can [read more here on how to solve the issue with the wrong description](https://yoa.st/3qz).

= How often is Yoast SEO updated? =

Yoast SEO is updated every two weeks. If you want to know why, please read [this post on why we release every two weeks](https://yoa.st/3q-).

= How do I get support? =

Our free plugin is used by millions of people worldwide, so we cannot offer one-to-one support to everyone. If you have trouble with the Yoast SEO for WordPress plugin, you can get help on the support forums here at [wordpress.org](https://wordpress.org/support/plugin/wordpress-seo/) or by checking out our help center at [yoast.com/help/](https://yoa.st/3r1).

The plugins you buy at Yoast are called 'premium plugins' (even if Premium is not in the name) and include a complete year of free updates and premium support. This means you can contact our support team if you have any questions about that plugin.

[Read more on how to get support](https://yoa.st/3r2)

= What happens to my data if I enable usage tracking? =

[This page on yoast.com explains what data we collect to improve Yoast SEO](https://yoa.st/4w7). We only collect data when you explicitly opt in. Read more about how we handle your data in [our privacy policy](https://yoa.st/4w8).

= I have a different question than listed here =

Your question has most likely been answered on our help center: [yoast.com/help/](https://yoa.st/1va).

== Screenshots ==

1. The modern interface makes Yoast SEO easy to work with.
2. Easily manage how your posts and pages appear in SERPs.
3. Yoast SEO Premium has extra crawl optimization options.
4. Yoast SEO integrates with tools like Semrush and Wincher.
5. The famous SEO and readability analyses in Yoast SEO.
6. See what your post looks like in Google.
7. The First-time configuration helps you get started quickly.
8. The inclusive language analysis in Yoast SEO.

== Changelog ==

= 28.2 =

Release date: 2026-08-04

Yoast SEO 28.2 brings more enhancements and bugfixes. [Find more information about our software releases and updates here](https://yoa.st/releases).

#### Bugfixes

* Fixes a bug where the overall SEO score was lowered when the focus keyphrase did not consist of function words only. Props to [@faisalahammad](https://github.com/faisalahammad).
* Fixes a bug where an uncaught fatal error was thrown in the post editor on sites using the OAuth connection to MyYoast, when the `AUTH_KEY` salt in wp-config.php was set to a non-string value.

#### Other

* Prevents Yoast SEO Abilities from being registered when indexables are disabled.

= 28.1 =

Release date: 2026-07-21

Yoast SEO 28.1 redesigns the Bulk editor into a focused workspace with new search and status filters, so you can find and fix titles and meta descriptions across posts, pages, and custom post types in one place. [Read the full release post here](https://yoa.st/57c).

#### Enhancements

* Redesigns the bulk editor page, which allows users to edit Metadata for multiple posts at once.

= Earlier versions =
For the changelog of earlier versions, please refer to [the changelog on yoast.com](https://yoa.st/yoast-seo-changelog).
